This post sets about discussing fashion and external communication. By reviewing branding, boundary spanning and different attitudes to fashion, PR and communication, this post will help round out your understanding of the fashion industry, its efforts with external communication, and therefore help you achieve your own opinion on the matter.
What impact has new digital mediums had on the fashion industry really? Is the impact really that devastating or instead the kickstart everyone’s been looking for?Read more "OK but first, let me check this Periscope of Marc Jacob’s catwalk because I need a new pair of jeans"
The final trimester of university (hopefully for good) brings with it elements of elation, fear, and exasperation, all in a surprising equal measure. On an excellent note, however, a final unit of study surrounding campaigning, has taught me and the team I collaborated with, how to devise and refine a campaign proposal. Looking into the […]Read more "Communication Campaign Proposal"
In addressing the value of public affairs and correspondingly public relations, it is common to find that external communications are far more heavily relied upon and supported compared to its equally valuable counterpart, internal communications. Although seen as too close to human resources to be deemed credible and worthy of time, internal communications can […]Read more "Play that song Mr. Coca-Cola man."
When constructing a community, laws to abide by and a culture to exist within, the value of religion has been paramount in capturing the interest and affection of the public. Religion also enables it’s believers to seek answers to rhetoric, to find comfort in the unknown, ‘[offering] peculiarly powerful affirmations of belonging, recognition and […]Read more "Can we define the celebrity culture as a religion?"
It comes plain and simple: lobbying never gives a brand, individual or organisation a great reputation. Evidently, it’s the word itself that pushes forth a connotation of manipulation and lies. So instead of encouraging distaste and mistrust within their publics, ‘the vast majority of practitioners…are conducting public affairs, rather than lobbying as a single public affairs […]Read more "Did you want some media with that?"
The value of public relations or more specifically publicity within such a public profession as politics varies in depth and warmth depending on who you correspond with. In a arguably divided society ‘ethnopolitical antagonisms are fundamental to almost all aspects of civic life, yet there is limited research into how government–media relations operate in such contexts’ (Rice, Somerville […]Read more "Can a one-man show succeed in the Oval Office?"